Welcome to the CoursePlus Web site for HEALTH COMMUNICATION PROGRAMS I: PLANNING AND STRATEGIC DESIGN (410.654.01), a course offered by the Department of Health Behavior and Society at the Johns Hopkins Bloomberg School of Public Health.
Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication programs. Involves lectures, readings, computer exercises, and carrying out a health promotion program.
Upon successfully completing this course, students will be able to:
- discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
- describe the types of research necessary to develop a health communication strategy and design a project
- develop a workplan for a health communication project
- design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
- develop communication messages and materials consistent with a health communication strategy
- describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
- describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
Tue 1:30 PM to 5:20 PM
Grading Policy: Student evaluation based on projects, and mid-term and final exams.
Grading Restrictions: Letter grade