About The Course
Welcome Message

Welcome to the CoursePlus Web site for HEALTH COMMUNICATION PROGRAMS I: PLANNING AND STRATEGIC DESIGN (410.654.01), a course offered by the Department of Health Behavior and Society at the Johns Hopkins Bloomberg School of Public Health.

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Course Description

Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication programs. Involves lectures, readings, computer exercises, and carrying out a health promotion program.

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Course Learning Objectives

Upon successfully completing this course, students will be able to:

  • discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
  • describe the types of research necessary to develop a health communication strategy and design a project
  • develop a workplan for a health communication project
  • design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
  • develop communication messages and materials consistent with a health communication strategy
  • describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
  • describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions

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Course Time

Tue   1:30 PM to 5:20 PM

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Course Faculty
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Grading Policy & Grading Restrictions

Grading Policy: Student evaluation based on projects, and mid-term and final exams.

Grading Restrictions: Letter grade

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