About The CourseWelcome to the CoursePlus Web site for HEALTH ADVOCACY (301.645.51), a course offered by the Department of Health Policy and Management at the Johns Hopkins Bloomberg School of Public Health.
Prepares health professionals, (from government health officials, business leaders, non-profit organization representatives to scientists) to advance public health policy improvements. Through lectures, extensive group exercises and a "mock" congressional hearing, students develop the skills to evaluate the policymaking process, create opportunities to inform and influence policymaking, and become more effective in translating and communicating in a policymaking environment.
After completing this course, you should be able to:
- Assess a public health problem and determine tactically when to solve the problem with policy strategies versus behavioral education,
- Analyze the legislative, administrative and judicial intervention points for policymaking and identify where to effectively target advocacy efforts,
- Identify and evaluate advocacy strategies, such as coalitions, grassroots, and paid and earned media outreach, in order to create specific advocacy campaigns,
- Dissect policy-oriented communications and develop personal skills to effectively translate and advocate for public health improvements to policymakers, the press and the public,
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