ENTERTAINMENT EDUCATION FOR BEHAVIOR CHANGE AND DEVELOPMENT Syllabus

410.656.01 | AY 2012-2013 - 1st Term | 4 Credit(s)
MW 1:30:00 PM
  • Contact Information
    Faculty
    Caroline Jacoby
  • Course Learning Objectives

    Upon successfully completing this course, students will be able to:

    • analyze a societal or individual behavior problem that is to be improved through Entertainment-Education (E-E)
    • define the differences in E-E program types for different audiences, such as children, adolescents, adults
    • develop a detailed Design Document (guide for program writers and evaluators) showing the precise discuss that will be taught in the E-E project
    • construct the synopsis and character sketches for a TV or radio serial drama designed to encourage behavior or social change and create complete episodes of the drama for the intended audience
    • design and construct support materials, including Distance Education (Edu-tainment) materials for “on-the-ground” supporters of the intended audience of the E-E project
  • Course Description
    Examines and teaches ways in which education can be subtly but effectively worked into both new and time-honored genres of entertainment in order to foster positive behavior change and life improvement in both developing countries and local environments. Develops students’ ability to understand the ingredients of successful entertainment: emotions, empathy, efficacy and empowerment, and how these can be employed to enhance social and personal health and life skills. Examines methodology and develops skills needed to create a successful Entertainment-Education (E-E) project in entertainment (story, drama, etc.) formats with effective behavior change messages.

    Additional Faculty Notes:

     

    The course examines and teaches ways in which education can be subtly but effectively worked into both new and time-honored genres of entertainment in order to foster positive behavior change and life improvement in both developing countries and local environments. Develops students’ ability to understand the ingredients of successful entertainment: emotions, empathy, efficacy and empowerment, and how these can be employed to enhance social and personal health and life skills. Examines methodology and develops skills needed to create a successful Entertainment-Education (EE) project in entertainment (story, drama, etc.) formats with effective behavior change messages.

  • Intended Audience
    All students interested in health communication
  • Methods of Assessment
    Class participation and project.
  • Required Text(s)

    Additional Faculty Notes:

     

    Most readings for this course are articles that can be accessed through CoursePlus. In addition, there are two required texts for the course:

     

    Book 1: Communication for Behavior Change, Volume 1: Writing and Producing Radio Dramas Author: Esta de Fossard

    Book 2: Communication for Behavior Change, Volume 2: Writing and Producing for Television and Film. Authors: Esta de Fossard and John Riber

    In the process of putting these books on reserve at the library.

  • Course Schedule

    Please see the course Session for a full list of dates and items for this course.

  • Academic Ethics Code

    Students enrolled in the Bloomberg School of Public Health of The Johns Hopkins University assume an obligation to conduct themselves in a manner appropriate to the University's mission as an institution of higher education. A student is obligated to refrain from acts which he or she knows, or under the circumstances has reason to know, impair the academic integrity of the University. Violations of academic integrity include, but are not limited to: cheating; plagiarism; knowingly furnishing false information to any agent of the University for inclusion in the academic record; violation of the rights and welfare of animal or human subjects in research; and misconduct as a member of either School or University committees or recognized groups or organizations.

  • Contact Information(from old syllabus)

    Caroline Jacoby, MPH
    Email: cjacoby@jhuccp.org
    Office: Hampton 727 Time TBD
    Tel: 443-799-4042

  • Course Objectives(from old syllabus)

     

    Upon successfully completing this course, students will be able to

    - analyze a societal or individual behavior problem that is to be improved through Entertainment-Education (E-E)

    - use behavioral theory to inform their behavior change program

    - develop a detailed Design Document (guide for program writers and evaluators) showing the precise knowledge that will be taught in the E-E project

    - construct the synopsis and character sketches for TV or radio serial drama designed to encourage behavior or social change and create complete episodes of the drama for the intended audience

    - explain the fundamentals of audio production and pretesting

    - design support materials and link with mobile games and social media such as facebook and twitter

  • Disability Support Services
    If you are a student with a documented disability who requires an academic accommodation, please contact the Office of Student Life Services at 410-955-3034 or via email at dss@jhsph.edu.