HEALTH COMMUNICATION PROGRAMS I: PLANNING AND STRATEGIC DESIGN Syllabus
Course Learning Objectives
Upon successfully completing this course, students will be able to:
- discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
- describe the types of research necessary to develop a health communication strategy and design a project
- develop a workplan for a health communication project
- design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
- develop communication messages and materials consistent with a health communication strategy
- describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
- describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
Course DescriptionFocuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication programs. Involves lectures, readings, computer exercises, and carrying out a health promotion program.
Methods of AssessmentStudent evaluation based on projects, and mid-term and final exams.
Additional Faculty Notes:
Grading based on
10% Required readings and class participation
60% Group project
20% In-Class Mid-term Exam
10% Final project presentation and examination
Additional Faculty Notes:
No required textbook
Please see the course Session for a full list of dates and items for this course.
Academic Ethics Code
Students enrolled in the Bloomberg School of Public Health of The Johns Hopkins University assume an obligation to conduct themselves in a manner appropriate to the University's mission as an institution of higher education. A student is obligated to refrain from acts which he or she knows, or under the circumstances has reason to know, impair the academic integrity of the University. Violations of academic integrity include, but are not limited to: cheating; plagiarism; knowingly furnishing false information to any agent of the University for inclusion in the academic record; violation of the rights and welfare of animal or human subjects in research; and misconduct as a member of either School or University committees or recognized groups or organizations.
Introduction to Strategic Communication Planning Frameworks
Theories & Frameworks for Research, Analysis & Evaluation
Qualitative & Quantitative Research for Strategic Design, Monitoring & Evaluation
Community-based approaches to Health Communication
Role of Interpersonal Networks in Campaigns
Use of Entertainment Education Strategies
Policy and Media Advocacy
Evaluation of Health Communication Campaigns
Contact Information(from old syllabus)
Michelle Kaufman, PhD
Office: Candler 3025, HH 710
Disability Support ServicesIf you are a student with a documented disability who requires an academic accommodation, please contact the Office of Student Life Services at 410-955-3034 or via email at email@example.com.