HEALTH COMMUNICATION PROGRAMS II: IMPLEMENTATION AND EVALUATION Syllabus

410.655.01 | AY 2012-2013 - 4th Term | 4 Credit(s)
T 1:30:00 PM
  • Contact Information
    Faculty
    Douglas Storey
  • Course Learning Objectives

    Upon successfully completing this course, students will be able to:

    • discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
    • describe the types of research necessary to develop a health communication strategy and design a project
    • develop a workplan for a health communication project
    • design and carrying out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
    • develop communication messages and materials consistent with a heatlh communication strategy
    • describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
    • describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
  • Course Description
    Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication interventions. Involves lectures, readings, and computer exercises.
  • Methods of Assessment
    Student evaluation based on projects, and mid-term and final exams.
  • Prerequisites
    410.654
  • Course Schedule

    Please see the course Session for a full list of dates and items for this course.

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    Students enrolled in the Bloomberg School of Public Health of The Johns Hopkins University assume an obligation to conduct themselves in a manner appropriate to the University's mission as an institution of higher education. A student is obligated to refrain from acts which he or she knows, or under the circumstances has reason to know, impair the academic integrity of the University. Violations of academic integrity include, but are not limited to: cheating; plagiarism; knowingly furnishing false information to any agent of the University for inclusion in the academic record; violation of the rights and welfare of animal or human subjects in research; and misconduct as a member of either School or University committees or recognized groups or organizations.

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