INTRODUCTION TO PERSUASIVE COMMUNICATIONS: THEORIES AND PRACTICE Syllabus
Course Learning ObjectivesAfter successfully completing this course, students should be able to (l) identify primary persuasive communication strategies used for promoting attitude change, (2) identify and select appropriate theories of health behavior change for use in interventions, and (3) design theoretically based persuasive messages for promoting health behavior change.
Readings, lectures, discussions, and exercises prepare students to apply selected social-psychological and health communication theories and research to the development of effective health messages. Emphasizes critical thinking skills in analyzing core elements of persuasive communication and the applicability of social science theory to health campaigns. Also emphasizes theory. It is designed with the old adage that there is nothing more practical than a good theory. Although the application of theory in designing effective messages is an important element of the course, the primary focus is on understanding various theoretical approaches to effective message design, cognitive processing, and attitude change.
Public health practitioners, intervention specialists, and those interested in effective health message design.
Methods of Assessment
Grading Policy: Student evaluation based on an exam, a short paper, and a final project. The final project will be due one month after the end of the Winter Institute.
Grading Restrictions: Letter grade
Academic Ethics Code
The code, discussed in the Policy and Procedure Memorandum for Students, March 31, 2002, will be adhered to in this class:
Students enrolled in the Bloomberg School of Public Health of The Johns Hopkins University assume an obligation to conduct themselves in a manner appropriate to the University's mission as an institution of higher education. A student is obligated to refrain from acts which he or she knows, or under the circumstances has reason to know, impair the academic integrity of the University. Violations of academic integrity include, but are not limited to: cheating; plagiarism; knowingly furnishing false information to any agent of the University for inclusion in the academic record; violation of the rights and welfare of animal or human subjects in research; and misconduct as a member of either School or University committees or recognized groups or organizations.
Disability Support Services
If you are a student with a documented disability who requires an academic accommodation, please contact Betty H. Addison in the Office of Student Life Services: email@example.com, 410-955-3034, or 2017 E. Monument Street.