410.654.01 | AY 2013-2014 - 3rd Term | 4 Credit(s)
T 1:30:00 PM
  • Contact Information
    Douglas Storey
  • Course Learning Objectives

    Upon successfully completing this course, students will be able to:

    • Know the specific steps in the process of developing a communication project, intervention, or campaign
    • Be able to describe research options used in the development, implementation & evaluation of a campaign
    • Develop a comprehensive evidence-based communication strategy
    • Develop and implement a workplan for a health communication project
    • Develop communication messages and materials consistent with a health communication strategy
    • Develop and carry out a survey and analyze the data to measure the pre- and post-intervention knowledge, attitudes, and behavior of campaign audiences
    • Review and critically assess the design, execution and evaluation of communication projects
  • Course Description
    Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication programs. Involves lectures, readings, computer exercises, and carrying out a health promotion program.
  • Methods of Assessment

    Student evaluation based on projects, and mid-term and final exams.

    Additional Faculty Notes:

    Grading based on

    10% Required readings and class participation

    60% Group project

    20% In-Class Mid-term Exam

    10% Final project presentation and project critiques

  • Required Text(s)

    Additional Faculty Notes:

    No required textbook


  • Course Schedule

    Please see the course Session for a full list of dates and items for this course.

  • Academic Ethics Code

    Students enrolled in the Bloomberg School of Public Health of The Johns Hopkins University assume an obligation to conduct themselves in a manner appropriate to the University's mission as an institution of higher education. A student is obligated to refrain from acts which he or she knows, or under the circumstances has reason to know, impair the academic integrity of the University. Violations of academic integrity include, but are not limited to: cheating; plagiarism; knowingly furnishing false information to any agent of the University for inclusion in the academic record; violation of the rights and welfare of animal or human subjects in research; and misconduct as a member of either School or University committees or recognized groups or organizations.

  • Course topics

    Introduction to Strategic Communication Planning Frameworks

    Theories & Frameworks for Research, Analysis & Evaluation

    Qualitative & Quantitative Formative Research for Program Design

    Strategic Program Design

    Message Development

    Community-based approaches to Health Communication

    Evaluation of Health Communication Campaigns

    Role of Interpersonal Networks in Campaigns

    Use of Entertainment Education Strategies

    Policy and Media Advocacy

    Program Sustainability


  • Contact Information(from old syllabus)

    Douglas Storey, PhD


    Office: Candler 3027, HH 710

    Tel: 410-659-6247

  • Disability Support Services
    If you are a student with a documented disability who requires an academic accommodation, please contact the Office of Student Life Services at 410-955-3034 or via email at