HEALTH COMMUNICATION PROGRAMS I: PLANNING AND STRATEGIC DESIGN Syllabus
Course Learning Objectives
Upon successfully completing this course, students will be able to:
- Know the specific steps in the process of developing a communication project, intervention, or campaign
- Be able to describe research options used in the development, implementation & evaluation of a campaign
- Develop a comprehensive evidence-based communication strategy
- Develop and implement a workplan for a health communication project
- Develop communication messages and materials consistent with a health communication strategy
- Develop and carry out a survey and analyze the data to measure the pre- and post-intervention knowledge, attitudes, and behavior of campaign audiences
- Review and critically assess the design, execution and evaluation of communication projects
Course DescriptionFocuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication programs. Involves lectures, readings, computer exercises, and carrying out a health promotion program.
Methods of Assessment
Student evaluation based on projects, and mid-term and final exams.
Additional Faculty Notes:
Grading based on
10% Required readings and class participation
60% Group project
20% In-Class Mid-term Exam
10% Final project presentation and project critiques
Additional Faculty Notes:
No required textbook
Please see the course Session for a full list of dates and items for this course.
Academic Ethics Code
Students enrolled in the Bloomberg School of Public Health of The Johns Hopkins University assume an obligation to conduct themselves in a manner appropriate to the University's mission as an institution of higher education. A student is obligated to refrain from acts which he or she knows, or under the circumstances has reason to know, impair the academic integrity of the University. Violations of academic integrity include, but are not limited to: cheating; plagiarism; knowingly furnishing false information to any agent of the University for inclusion in the academic record; violation of the rights and welfare of animal or human subjects in research; and misconduct as a member of either School or University committees or recognized groups or organizations.
Introduction to Strategic Communication Planning Frameworks
Theories & Frameworks for Research, Analysis & Evaluation
Qualitative & Quantitative Formative Research for Program Design
Strategic Program Design
Community-based approaches to Health Communication
Evaluation of Health Communication Campaigns
Role of Interpersonal Networks in Campaigns
Use of Entertainment Education Strategies
Policy and Media Advocacy
Contact Information(from old syllabus)
Douglas Storey, PhD
Office: Candler 3027, HH 710
Disability Support ServicesIf you are a student with a documented disability who requires an academic accommodation, please contact Betty H. Addison in the Office of Student Life Services: email@example.com, 410-955-3034, or 2017 E. Monument Street.