STRATEGIC PLANNING Syllabus

312.621.01 | AY 2013-2014 - 3rd Term | 3 Credit(s)
W 3:30:00 PM
  • Contact Information
    Faculty
    Douglas Hough
    Course Assistant
    Kristen DiTucci
  • Learning Objectives

    At the conclusion of this course, students will be able to:

    • Develop a strategic plan for an organization, including:
      • Performing a situational assessment and competitive analysis
      • Developing strategic options
      • Assessing and making strategic choices.
    • Identify alternative processes for developing strategic plans
    • Identify appropriate decision-making tools for creating and implementing strategies.
  • Course Learning Objectives

    Upon successfully completing this course, students will be able to:

    • Develop a strategic plan for an organization, including: Performing a situational assessment and competitive analysis; developing strategic options; and assessing and making strategic choices
    • Identify alternative processes for developing strategic plans
    • Identify appropriate decision-making tools for creating and implementing strategies.
  • Course Description

    Focuses on principles of strategic management and competitive analysis to support strategy development for health care organizations. Provides an understanding of how current business and management knowledge is applied to health care organizations to promote future success and competitive advantage. Examining contemporary theory and models, students learn to assess and develop an organization’s mission and vision; perform an internal and external strategic assessment; evaluate competitive threats and responses; develop organizational strategies and measures of success; and evaluate the decision-making approaches best able to develop and execute the best strategies.

  • Intended Audience

    DrPH students and MPH students in the management concentration

  • Methods of Assessment

    Student evaluation based on:class participation (20%), CEO interview (30%), and strategic plan assessment (50%)

    Additional Faculty Notes:


      

     

     

    Assignment

    Weight

    Course participation

    20%

    CEO interview

    30%

    Strategic plan assessment

    50%

     

     

    Total

    100%

     

  • Prerequisites
    551.601 or 551.603
  • Required Text(s)

    Additional Faculty Notes:

     

    Michael E. Porter, Competitive Strategy:  Techniques for Analyzing Industries and Competitors, Free Press, 1998.

     Clayton M. Christensen, The Innovator’s Dilemma, Harper Business, 2003.

     Phil Rosenzweig, The Halo Effect … and the Eight Other Business Delusions, Free Press, 2007.

  • Course Schedule

    Please see the course Session for a full list of dates and items for this course.

  • Academic Ethics Code

    Students enrolled in the Bloomberg School of Public Health of The Johns Hopkins University assume an obligation to conduct themselves in a manner appropriate to the University's mission as an institution of higher education. A student is obligated to refrain from acts which he or she knows, or under the circumstances has reason to know, impair the academic integrity of the University. Violations of academic integrity include, but are not limited to: cheating; plagiarism; knowingly furnishing false information to any agent of the University for inclusion in the academic record; violation of the rights and welfare of animal or human subjects in research; and misconduct as a member of either School or University committees or recognized groups or organizations.

  • Statement of Diversity and Inclusion

    Johns Hopkins University is a community committed to the values of diversity and inclusion. We firmly believe that excellence is best promoted by creating a community that demonstrates respect for each other, embraces individual differences, and provides opportunities for each individual to maximize his or her potential. We actively seek to ensure that many different opinions and beliefs, communicated in a respectful manner, are part of and enrich our professional, educational, and personal experience. Every member of our community will be responsible for creating a welcoming environment for all.

  • Attendance Policy

    Attendance and participation are part of your course grade. You are expected to attend all scheduled class sessions.  Failure to attend class will result in your inability to achieve the objectives of the course. Full attendance and active participation are required for you to succeed in this course.

  • Course topics

     

    What is Strategy?

    Situational Assessments:  Internal

    Situational Assessments: 

    Competitor and Industry Analysis

    Developing Strategic Options

    Developing Strategic Options;

    Making Strategic Choices

    Making Strategic Choices

    Pitfalls in Strategic Planning:

    The Innovator's Dilemma

    Pitfalls in Strategic Planning: 

    When Decision-Making Goes Wrong

     

  • Disability Support Services
    If you are a student with a documented disability who requires an academic accommodation, please contact the Office of Student Life Services at 410-955-3034 or via email at dss@jhsph.edu.