CASE STUDIES IN COMMUNICATING WITH THE MEDIA Syllabus

301.771.51 | AY 2013-2014 - Winter I Term | 1 Credit(s)
W 9:00:00 AM
  • Contact Information
  • Course Learning Objectives

    This course will prepare you to be able to do the following:

    • understand the challenges involved in communicating health information to the media and the techniques to improve their communications effectiveness
    • provide an understanding of the media perspective in the health communication process to improve the likelihood of success in communicating to the public via the media
    • improve the individual communication performance skills of each participant
    • provide functional guidelines for the preparation of a useful emergency communications plan
  • Course Description

    Provides techniques and guidelines to understand and handle the media during a crisis. Topics include: and overview of the media needs in a crisis, the essential elements of crisis communication plans, tips and techniques for spokespersons, common pitfalls to avoid, audience psychology, non verbal communication and techniques for communicating complex information to the lay audience. Students review videotapes of news coverage and participate as spokespersons in videotaped simulation exercises.

  • Intended Audience

    internet MPH students and others interested in this topic

  • Methods of Assessment

    Grading Policy: class participation 75%, and a short paper 25%.

    Grading Restrictions: Letter grade

  • Academic Ethics Code

    The code, discussed in the Policy and Procedure Memorandum for Students, March 31, 2002, will be adhered to in this class:

    Students enrolled in the Bloomberg School of Public Health of The Johns Hopkins University assume an obligation to conduct themselves in a manner appropriate to the University's mission as an institution of higher education. A student is obligated to refrain from acts which he or she knows, or under the circumstances has reason to know, impair the academic integrity of the University. Violations of academic integrity include, but are not limited to: cheating; plagiarism; knowingly furnishing false information to any agent of the University for inclusion in the academic record; violation of the rights and welfare of animal or human subjects in research; and misconduct as a member of either School or University committees or recognized groups or organizations.

  • Disability Support Services

    If you are a student with a documented disability who requires an academic accommodation, please contact Betty H. Addison in the Office of Student Life Services: baddison@jhsph.edu, 410-955-3034, or 2017 E. Monument Street.